During the 2017 Royal Horticulture Society (RHS) Chatsworth Flower Show, Wedgwood unveiled its debut show garden, which is open to the public, as part of a three-year partnership with the RHS.
Creator of Wedgwood’s gold medal winning show garden, Sam Ovens, is a multi-award-winning designer known for contemporary, environmentally sustainable and innovative designs.
Atop the Wedgwood Tea Conservatory, Wedgwood will showcase the garden designed by Ovens. It is said that the garden is informal, contemporary and romantic, and it draws inspiration from Wedgwood’s rich history and its future direction. Wedgwood says the concept showcases Wedgwood’s attitude to interior living of bringing the outside in, and it is inspired by the biophilic design philosophy.
Ovens also commented on the inspiration of the garden’s design. “It’s my favorite part of the build when all the individual elements start coming together and the garden takes on its own character,” he said. “It’s the moment that I can see whether the idea and image I had concocted in my head has become a reality…I can’t wait to share it with visitors now, to see their reaction to the garden. I hope they will be surprised and it will be something they wouldn’t necessarily expect to see…”
Sponsored by Wedgwood, the garden was built by James Bird Landscapes and Swatton Landscape. To ensure that more visitors will be able to enjoy the garden, it will be replanted at the World of Wedgwood, in Barlaston, Stoke-on-Trent.
“We are absolutely thrilled to have been awarded gold for our very first show garden at RHS Chatsworth,” said Ulrik Garde Due, president of Fiskars Living Group. “Working with talented young designer, Sam Ovens has been a truly inspiring experience. He instantly recognized our unique re-positioning as an iconic British brand and designed the garden with this vision in mind. The stunning array of colorful flowers have been inspired by the new Wedgwood Wonderlust collection and the garden creation is fresh and an imaginative interpretation of a classic English garden, re-imagined. We look forward to seeing the garden at The World of Wedgwood, for all to enjoy.”
RHS and Wedgwood share the same roots since John Wedgwood founded the RHS in 1804. He was the eldest son of entrepreneur and English potter Josiah Wedgwood, who founded Wedgwood in 1759. The two groups say that they share the similar vision for the future: to enrich peoples’ lives by celebrating nature, championing sustainability as well as creating healthier and happier communities.
The partnership between the RHS and Wedgwood has also marked the launch of The Wedgwood Tea Conservatory, which was inspired by the new Wedgwood Wonderlust Collection. This collection offered a bespoke tea pairing menu designed by Wedgwood’s global tea curator, Burnadine Tay. He hosted tea masterclasses throughout the Flower Show, which explored the innovative new blends in the Wonderlust tea range. For those who wish to view the Wedgwood Tea Conservatory in its entirety, it can be found at Peter Jones, Sloane Square.