Customers at the Pacific Subaru in Hawthorne, California, will now receive a green welcome at the LAcarGUY dealership, as the showroom now features a living wall.
“Think about the typical car showroom,” said James Hartzberg, general manager, Subaru Pacific. “They are sterile, stressful. Our living wall is an organic, green element that creates a more relaxed, welcoming environment. As a symbol of our commitment to sustainability, it connects with the values of Subaru car buyers.”
This vertical garden with 10 rows of planter boxes contain 120 plants and was created by the Green Wall System.
“Living walls, also known as green walls, are structural systems that attach to existing exterior or interior walls to transform unadorned wall surfaces into vertical gardens,” said Dave MacKenzie, president, LiveWall, LLC based in Spring Lake, Michigan. “When installed indoors, they make interior spaces more appealing and inviting and improve indoor air quality.”
The Subaru Pacific green wall was installed by based in El Segundo, California, in Jan. 2016. The wall is 13 feet, 7 inches high and 8 feet wide. Featuring 10 rows and totaling 110 square feet, each row has six LiveWall modular all-planters lined with plant container inserts that have a mix of six different indoor plants.
“The green wall brings to life what LAcarGUY and Subaru stand for,” said Alisha Auringer, manager of the environment, LAcarGUY. “It visually expresses our commitment to caring for the environment.”
Subaru says that the hallmarks of its brand are the love of the outdoors and a concern for the environment; these hallmarks, the company says, were part of the inspiration behind the live wall installation.
“Whether they want to test drive a Subaru Partial Zero Emissions Vehicle that reduces smog-forming emissions to nearly zero, take a look at our green wall or learn more about LAcarGUY’s environmental stewardship and conservation efforts, we invite people to visit Subaru Pacific,” said Hartzberg