Houzz, a website devoted to home remodeling and design, including landscaping, has bought GardenWeb from NBCUniversal, a source of home and gardening advice on the Internet since its founding in 1995. Terms of the deal – the first acquisition by Houzz – were not disclosed.
The addition of GardenWeb gives Houzz users access to more than 2.8 million discussion threads, over 14 million discussion posts and nearly 400 discussion topics for home and gardening enthusiasts, according to a news release on the deal.
Houzz says its online community consists of 35 million monthly unique users, 90 percent of whom are homeowners. Architects, designers, landscape contractors and others also use Houzz to build their brands and connect with potential clients.
“We’re thrilled to welcome the incredible GardenWeb community to Houzz, which shares the same passion for homes and gardens as our community members,” said Adi Tatarko, cofounder and CEO of Houzz. “Bringing GardenWeb’s vibrant and engaged users, forums and resources together with the Houzz platform will provide a richer content experience for the unified community.”
Founded in 1995, GardenWeb was an iVillage site until NBC acquired iVillage’s portfolio of sites (now known as Today.com) in 2006.