In a fitting tribute to the Southwest, Ram introduced its all-new 2019 Ram 1500 Laramie Longhorn Edition.
Ram’s Laramie Longhorn has been a favorite in Texas where it was voted the Luxury Pickup Truck of Texas by the Texas Auto Writers Association two years in a row. Design work on the 2019 Longhorn was inspired by Southwest iconography prevalent in the Lone Star State.
“The all-new 2019 Ram 1500 Laramie Longhorn is a no-compromise luxury truck that delivers what buyers want most: strength, durability, technology and efficiency,” said Mike Manley, head of Ram Brand. “Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details –including wood surfaces and 100 percent full-grain leather seats – than any other truck in the segment.”
Ram reports that the Longhorn’s Southwest design cues in the wood, metal work and leather work were inspired “from traditionally handcrafted, time-tested wares, such as the antique pocket watch, a fine pair of hand-tooled leather cowboy boots or a horseman’s saddle.”
Ram 1500 Laramie Longhorn models are distinguished by standard two-tone RV Match Brown trim or monotone paint, premium LED headlamps and tail lamps, unique wheels and grilles.
Inside, the 2019 Ram 1500’s Laramie Longhorn trim features a segment-exclusive hand-wrapped, 100 percent full-grain leather dashboard, door-panel coverings and armrests in Southwestern style. Throughout the cabin, a new alligator skin embossed covers surfaces, including the center console, instrument panel, seats and door panel inserts.
Other unique details include satin warm chrome accents with a brushed-nickel metal badge flush with the console lid and new wood-burned “Longhorn” branding mark on the upper glove box door.
Real barn-wood accents are found throughout the cabin. Wood tandem doors featured on the center console are intended to reflect the heightened attention to detail while providing closed storage. At night, the cabin is accentuated with ambient lighting.
Longhorn interior colors include Mountain Brown/Light Mountain Brown and Black/Cattle Tan full-leather seats with contrast piping. Heated, 100 percent full-leather rear seats and class-exclusive rear seat ventilation is available on Longhorn.
A chrome slat “RAM” grille and chrome header surround the premium LED lamps with Adaptive Front-lighting System (AFS). Chrome bumpers, tow hooks and side steps come standard as do wheel flares. Two-tone color options complement the RV Match Walnut Brown. New 20- or 22-inch wheels are offered with a variety of matching finishes. The large belt-buckle badging continues to adorn the side of the Longhorn trim.
Ram’s new 1500 offers 4G WiFi hotspot, exclusive SiriusXM 360L personalized listening experience, SiriusXM Guardian, five USB ports to link with the award-winning Uconnect system and a segment-leading 12-inch touchscreen featuring split-screen capability for dual-application operation or full-screen single application operation.
The new 2019 Ram 1500 is 225 pounds lighter and provides up to 12,750 pounds of towing capability. The eTorque mild hybrid option and active systems improve fuel efficiency and assist drivers.
EDITOR’S NOTE: This story was prepared by the staff of Hard Working Trucks, another Randall-Reilly publication.