Rural King will begin offering a select line of Massey Ferguson sub-compact, compact and light utility tractors through Rural King stores.
In April, eight selected Rural King stores added a line of select sub-compact, compact and light utility tractors to their product offering of Massey Ferguson lawn tractors, zero-turn mowers, oil, filters, belts and other maintenance products, collectable toys and branded apparel. Nearby Massey Ferguson dealers will round-out the value proposition as the source for major parts, expert service, warranty repair, accessories and attachments.
Rural King is a privately held retailer that markets merchandise such as hardware, tools, house wares, automotive, farm supplies, livestock and pet supplies, lawn and garden, outdoor power equipment and apparel. The company operates a network of 49 stores throughout Indiana, Illinois, Ohio, Michigan, Missouri, Kentucky and Tennessee. The eight stores to first offer the expanded lineup of Massey Ferguson products are in Mattoon and Marion, Illinois; Evansville, Jasper and Martinsville, Indiana; Owensboro, Kentucky; Wooster, Ohio; and Clarksville, Tennessee.
Each of the eight Rural King stores will feature a 250-square-foot Massey Ferguson-branded retail environment, complete with a 42-icnh touch-screen kiosk that will assist customers through the purchase process.
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